c'TEA SERIES #7: The Kaplan Twins, Founders of Gemzeez

SO I REALIZED IN ANSWERING MY OWN INTERVIEWS RECENTLY THAT SOME QUESTIONS DURING THESE WERE FAR FROM PERSONAL. WHICH IS TOTALLY FINE; WE'RE HERE TO TALK ABOUT OUR WORK! STILL, SOMETIMES AS READERS, WE ARE LEFT WANTING TO GET TO KNOW THAT PERSON BEYOND THEIR CAREER— AND I THINK IT'S A SHAME THAT SOME OF THESE SUPER IMPRESSIVE PERSONALITIES AROUND US ARE OFTEN SEEN AS RIGID WHEN THEY'RE REALLY SUPER SPUNKY. WHICH IS WHY I WANTED TO ADD EXTRA SPICE TO THE QUESTIONS THAT I ASK— AND TO SHOW THAT THEY ARE 1000% HUMAN, EVEN IF THESE SUPERWOMEN SEEM BEYOND IT SOMETIMES!

MEET THE KAPLAN TWINS

This interview is extra special to me because Allie and Lexi are two of my closest friends. We started in the same grade at NYU, and have continued to be in the same circle for now officially a decade!
For those of you who don't know Allie and Lexi, they are both so spunky, unique and fun. Being with them is always so energizing because they always bring so much heat! But not only are they super fun, they're also the kindest humans I know-- and I'm so excited to introduce you to my favorite twin entrepreneur artist duo in the world!
Who are you?

Allie and Lexi Kaplan, CEOs Gemzeez and artist duo The Kaplan Twins

 

Describe yourself in 4 words:

Exciting, Innovative, Sweet, Fucking Awesome

 

What made you want to start Gemzeez? Any fun stories behind the name?

Our father was a dentist and he always placed so much importance on beautiful smiles. Always being on camera, we wanted to make our own more special! 

 

Do you believe you’ve found your calling?

Yes! Being an entrepreneur is definitely our calling. 

 

What motivates you?

Feeling like I can take on any challenge, success, and the freedom to not have to rely on anyone but myself. 

 

Who was integral in helping you get to where you are today?

Each other, our mom, and our closest friends who were always supportive and there for me ;) 

 

What is your mantra?

Shoot for the stars

Life is a party

you can be anything you want to be as long as you’re a good person.

 

Who are you inspired by?

Strong, independent, successful, female entrepreneurs

 

Your favorite:

Athleisure Brand: Alo

Trainer: Tina, for tennis! 

Make up artist: Doniella Davy, for Euphoria!

Healthy Restaurant: Kreation

Un-Healthy Restaurant: ChickFilA

Podcast: How I Built This

TV show: Sex and the City

Movie: Sex and the City

Song: Driver’s License

Cheese: Blue cheese

 

You’ve been working so hard— and we are all in awe! What are 3 tips you can give your community when it comes to being a female entrepreneur and artist?

No is only the first answer, you need to fail in order to succeed, TikTok is the new Instagram! (But important to utilize all social media channels!)

 

What’s your daily workout routine?

Since COVID working out has been difficult! But lately we’ve been really into tennis! We play 2-3 times a week!

 

What are some things everybody should know when it comes to wellness?

Wellness is about how you feel from within, not a number on a scale. 

 

What is your skincare routine? OR What are 3 other foods or supplements you try to incorporate to your diet daily routinely?

We have a very minimal skin care routine! Just Crushed Tonic ;)

We rarely wear makeup so we don’t usually experience breakouts. My go to is the Kiehl's "Ultra facial moisturizer” before sleep and when I wake up! 

 

What is your favorite Crushed Tonic benefit?

It keeps skin looking young and fresh, and keeps hair healthy and able to grow faster! 

 
Favorite Crushed Tonic flavor? OR Favorite Crushed Tonic recipe?

Marine Collagen powder added to a morning smoothie :) 

 

And now, spill the C-Tea ;) 🍵  

Celebrity (or non-celebrity) crush:

Jake Gyllenhaal


Biggest red flag: 

If he ignores you when he's mad instead of communicating


How to win you over in a DM:

Be funny


Something most people don’t know about you:

I’m more of a homebody


Something most people should know about you:

I don't like partying

 

Advice you give but never follow:

Never Settle


What does your dating bio say?

My Love language is red wine


Describe your type / 3 things you look for in your significant other:

Kindness, Generosity, Compliments me


What's the weirdest thing a fan has ever done for you?

Not a fan, but Harry styles threw his tequila on us at a party for absolutely no reason. Weirdest experience. 

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