June 27, 2018

"The Mainstreaming of Ingestible Collagen" | WWD

"At Sephora, the collagen lineup will include Crushed Tonic, which makes individual servings of collagen, biotin, probiotics and superfoods in portable stick form. A 30-day supply costs $115. The brand was soft launched by Sally Kim in fall 2017 — Sephora is its first retailer. Crushed Tonic also sells online, where shoppers can sign up for a subscription program in exchange for a small discount on products.

“It will bring credibility to it,” Kim said, of Sephora’s collagen push. “For ingestible skin care, a lot of it is trying to get people to believe that it works. When you say, ‘collagen,’ for fillers or creams, people are like, ‘yes, I’m on board, that stuff works,’ but when it comes to drinking it, which is the most vital…people need a lot of coaching and research.”

SAMPLER KIT

Original Crush!

Original Crush is my favorite first collagen tonics crushes that I will continue to use. Pairs well with coffee and oat milk. My fave way of preparing it is with warmed oat milk and organic cacao nibs and cinnamon ❤️ My skin looks good, my looks amazing, not making this stuff up! Thank you CT family!

ASSORTED CRUSHES - ORIGINAL + TURMERIC | SALE - $70

I got this as a gift and it has worked very well for me.

Love

I love your crushes very much and have seen a difference in how fast my nails and hair are growing!

"The Mainstreaming of Ingestible Collagen" | WWD

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