"The Mainstreaming of Ingestible Collagen" | WWD

"At Sephora, the collagen lineup will include Crushed Tonic, which makes individual servings of collagen, biotin, probiotics and superfoods in portable stick form. A 30-day supply costs $115. The brand was soft launched by Sally Kim in fall 2017 — Sephora is its first retailer. Crushed Tonic also sells online, where shoppers can sign up for a subscription program in exchange for a small discount on products.

 

 

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