A skin and hair-care marine collagen elixir system (30 days) that nourishes you at the cellular level, formulated with ingredients clinically proven for their anti-aging benefits.

ABOUT

After the age of 25, your body starts to lose its ability to produce collagen, this super-protein that makes up over 75% of your skin, hair, nails, bones, and muscles. Without these gatekeepers of hydration and moisture in your skin and hair cells, you may have started seeing things like wrinkles, dark circles, and thinning hair.

However, drinking our marine collagen daily for 2-4 weeks is clinically proven to replenish you at the cellular level for stronger skin and thicker hair.

But we all know that when we don’t feel our best, we don’t look so great either.

Which is why formulated our collagen drinks with other healthful ingredients (such as probiotics, biotin, and antioxidants-packed superfoods, to benefit not just your skin and hair, but your overall health:

probiotics (live cultures that help balance the good and bad bacteria in your gut by supporting the excretion of radical toxins from our systems)
biotin (a type of vitamin that helps us metabolize energy more efficiently and supports growth of thicker hair)
flavor-packed superfoods, such as turmeric / matcha / lucuma (see "flavors" tab for more information on each superfood)

All of these ingredients, combined together, are clinically proven to strengthen and optimize your skin, hair and health from within.

WHAT'S INSIDE

The Sampler Kit includes 4 crushes (1 matcha crush, 1 turmeric crush, and 2 original crushes).

Each crush has a base ingredient of collagen, probiotics and biotin, and is flavored with various delicious superfoods for both taste and function:

The turmeric crush will be great in alleviating inflammation of the body, while the matcha crush gives you a boost in mental focus. The original flavor was designed to be added to already flavored drinks, but its flavor (lucuma flavor) is great in water with just almond milk (see "flavors" tab for more information on each superfood).

45 calories
10g of protein per crush
gluten free
dairy free
non gmo
no preservatives
no added sugars
sustainably sourced tilapia
made in the USA
clinically proven

INGREDIENTS IN A CRUSH

10 GRAMS OF MARINE COLLAGEN

Sourced from tilapia skin, our marine collagen is clinically proven to increase skin hydration and firmness, reduce wrinkles, and decrease joint pain in just 4 weeks.

In addition, our collagen is clinically proven to:

— Strengthen and quicken hair growth
— Aid cell and muscle regeneration
— Improve bone and joint health

Fun Fact

Collagen, as a complex protein, contains 18 out of the 20 amino acids that our bodies depend on everyday for various functions of our body, especially in maintaining the health of our skin, hair, brain, bones, teeth, nails, heart, organs, muscles, and even joints (collagen is the go-to medication for those with joint and bone diseases).

1 BILLION PROBIOTICS

Our FDA-GRAS approved probiotics are the best on the market: not only are these gut-friendly bacteria clinically shown to improve digestive and immune health, they are contained within a seed-like spore that protects them from outside elements and helps them survive the long journey to your digestive tract.

1000 MCG OF BIOTIN | VITAMIN B7

Biotin is an essential B-vitamin (B7) that boosts mental focus and energy, and helps keep your skin, hair, eyes, liver, and nervous system healthy by producing fuel for cells and supporting cell growth.

2 GRAMS OF ORGANIC SUPERFOODS

Each crush has a base ingredient of collagen, probiotics and biotin, and is flavored with various delicious superfoods for both taste and function (see "flavors" tab for more information on each superfood).

FLAVORS

The Original Crush, in addition to its base ingredients of marine collagen, probiotics and biotin, includes a serving of organic lucuma, a mapley-tasting superfruit that sweetens and enhances already flavored beverages like coffee, smoothies, and protein shakes.

The Turmeric Crush, in addition to its base ingredients of marine collagen, probiotics and biotin, includes a serving of organic turmeric. For those of you who are unfamiliar with the powers of turmeric, this ancient root is a cousin of ginger that is known to boost our immune system’s defense mechanisms, enhance metabolism, increase our white blood cell count aiding against bacteria and viruses, and support in our liver detoxification process (bye-bye skin-damaging toxins). It also is known to increase our body’s collagen synthesis, in addition to helping aid cell regeneration (which allows for faster wound healing).

The Matcha Crush, in addition to its base ingredients of marine collagen, probiotics and biotin, includes a serving of organic matcha (contains 30mg of caffeine). Matcha is a cousin of green-tea that is known to boost focus, increase metabolism, and help you in feeling full and satiated. Matcha also supports your liver in flushing out the radical toxins that may end up harming your skin in the long run.

CLINICAL STUDIES

Clinical Study Part A
(40 participants, females around the age of 55, and 12 weeks)

Using a cutometer, (a skin elasticity meter that analyzes skin's elasticity by measuring the time and quality of skin's ability to return to the original state after stretching and pulling it), respondents reported:

1. 18% increase in skin firmness

2. 27.2% decrease in skin elasticity

3. 22.8% increase in skin hydration

Clinical Study Part B
(40 participants, females around the age of 55, and 12 weeks)

By measuring the shadows created by one's wrinkles pre and post study, surveyed respondents reported a significant decrease in wrinkles (average of -9.73%) by week 12.

Focus Group
(50 respondents, 4 weeks)

After drinking Crushed Tonic everyday for 4 weeks:

97% saw improvements in their skin, such as:

1. Increase in skin hydration and firmness

2. Decrease in look of under-eye dark circles

3. Reduced wrinkles and enlarged pores

94% saw improvements in their hair, such as:

1. Thicker hair

2. Stronger hair

3. Boost in hair growth

100% saw improvements in their overall health, such as:

1. Quicker muscle recovery

2. Stronger joints and bones

3. Improvement in metabolism

4. Improved digestion

5. Improved immune health

AS SEEN IN

Allure

"The next Korean phenom to hit Sephora is Crushed Tonic, K’Beauty’s Favorite Supplement.”

Refinery29

"This is going to be a huge, huge product, so get on the Crushed Tonic train. Now."

Coveteur

"In addition to checking off the internal anti-aging box for stronger skin and thicker hair, Crushed Tonic is delicious and easy to make."

WELL + GOOD

"This matcha collagen can improve your gut health & reduce inflammation... it may be your new favorite product."

Fab Fit Fun

"I am a huge fan. I take one of these packets everyday, once a day, and there is a significant difference when you are using them and when you're not. It takes about 14 days to fully kick in, but you will see it. Your skin will look more supple, the area around your eyes will look more hydrated, it's a game changer."

Click here to read more about what people are saying!

DIRECTIONS

The secret to making Crushed Tonic drinks clump-free is to mix the crush (any flavor crush) into a reusable water bottle with 1/3 cup of water.

After turning the crush into a "shot," you can then add this concentrate elixir to anything— whether it's coffee (great with original crush), or coconut milk (great with original crush / turmeric crush / matcha crush), or a glass of water with ice (matcha crush).

VIDEOS

FAQ

WHAT IS THE SOURCE OF YOUR COLLAGEN?

Our collagen comes from a blend of sustainably harvested non-gmo tilapia and pangasi raised in fresh water fish farms in Europe, with final processing in a Kosher certified facility in France.

WHY MARINE COLLAGEN OVER BOVINE COLLAGEN?

We made a conscious choice to use only fish collagen, despite bovine collagen being much, much cheaper— and so should you.

Not only is fish collagen free of slaughter-house diseases, more sustainably sourced, and frankly better tasting, it is also more effective. Plus, between sterilized fish skin and cow hides, it's really a no-brainer. Right?

Besides, we would never want to cut corners, especially when it comes to health.

WHY TILAPIA COLLAGEN?

1. It is the most effective— tilapia skin collagen is the smallest in size, therefore is best absorbed by our body. Tilapia skin also has the highest concentrations of protein in their scales.

2. It tastes best—other collagen types are known for a stronger, gamier taste, while tilapia collagen is essentially flavorless.

3. It is sourced ethically and sustainably—because tilapia is so abundantly farmed (and the skin is so often discarded), sourcing collagen from aqua-cultured tilapia is the most environmentally friendly.

4. It is purest of its kind — many breeds of wild fish now contain high levels of mercury and other toxic metals, while our collagen was tested to be less than 0.01 PPM. And all of our tilapia collagen goes through a validated and safe process (sterilization and pasteurization, filtration, UF, and demineralization), something that many collagen companies cannot stand behind. Our collagen is also irradiated and is contaminants free, carbohydrate free, cholesterol free, and preservative free.

5. It is clinically proven—there are ample amounts of clinical studies done on our collagen, that you don't have to question the efficacy of our collagen.

6. Always marine, never bovine collagen— though other types of collagen, such as bovine collagen, is cheaper to source, we went with marine collagen as we personally would never consume cow hides in its original form (insert yucky emoji), while marine collagen is something we eat everyday.

DO THESE DRINK MIXES HAVE TO BE REFRIGERATED, SINCE THEY CONTAIN PROBIOTICS?

Our probiotics' unique structure makes it capable of withstanding extremely hot temperatures, such as hot water, challenges it’s exposed to during digestive transit.

IN WHAT WAY IS POWDER MORE EFFECTIVE THAN PILLS - AS STATED ON THE SITE?

Powder collagen, when mixed with water, turns into a liquid collagen -- which by far is the most easily absorbed by the body. It also takes less for the body to break down liquid collagen-- while capsules can take more than 30-45 mins depending on what you had eaten that day.

WHAT DOES IT REALLY TASTE LIKE? DOES IT TASTE LIKE FISH?

The powders actually don't have a taste of their own (though often, collagen does). but we have scoured the earth to make sure that the collagen we selected and the formula we've landed on is something that you would be able to enjoy with almost anything.

WHEN DO I START SEEING THE RESULTS?

Probiotics can help you feel better in hours. The benefits of collagen, however, may take up to two to four weeks.

ARE THERE ADDED SWEETENERS OR SUGAR IN YOUR DRINK MIXES?

No. Our crushes are functionally flavored with ingredients perfected by nature.

CAN I TAKE YOUR DRINK MIXES IF I AM PREGNANT OR BREASTFEEDING?

Yes, extra collagen is actually sometimes recommended for pregnant women - but consult your doctor before trying our drink mixes or if you have any questions.

WHAT IS THE IDEAL DOSAGE OF COLLAGEN PER DAY? CAN YOU HAVE TOO MUCH?

We recommend around 10g to 20g daily -- to get the effects of great hair and skin, it’s less about increasing your daily dosage and more about consistency and sticking to it daily.

FYI

If you are purchasing the sampler kit-- we understand that it may seem too daunting to commit to a full month when you don't know what it could taste like! However, please keep in mind-- although our probiotics can help you feel better in hours, the benefits of our marine collagen may take up to 2-4 weeks of daily use (for hair, it could be even longer).

SAMPLER CRUSH KIT4 DRINKS

MATCHA CRUSHES30 drinks

ORIGINAL CRUSHES30 drinks

TURMERIC CRUSHES30 drinks

ASSORTED CRUSHES30 drinks

2 WEEK SAMPLER15 drinksNEW YEAR, NEW YOU

SAMPLER CRUSH KIT
4 DRINKS

MATCHA CRUSHES
30 drinks

ORIGINAL CRUSHES
30 drinks

TURMERIC CRUSHES
30 drinks

ASSORTED CRUSHES
30 drinks

2 WEEK SAMPLER
15 drinks
NEW YEAR, NEW YOU