I was introduced to Sally's collagen shortly after she launched Crushed Tonic in 2018 with only like 4 flavors of matcha, original, tumeric, and unflavored I believe. All marine and no bovine. It was more affordable back then depending on whether you got the individual satchets or the tubes. There were also more generous holiday specials/discounts which enabled me to buy in bulk and use religiously with awesome undeniable results. I see that the owner/founder has expanded the variety in flavors and ventured into other related products, all geared towards a healthy skin, hair, and even heart, which is highly commendable, especially given the fact that her products truly work. That's why I'm back again after a hiatus.